I recently went on a quick getaway with my husband and we were staying at a local hotel. At this hotel was the obligatory rack of brochures advertising different activities in the area to peruse. Looking at this wall of brochures I began thinking about how effective cheap brochures can be for a business. In this simple example, I chose a restaurant brochure that caught my eye and that is where we ended up having dinner our first evening. There was a lovely layout of the menu inside of the brochure, which made the spot extra enticing, and that restaurant received our business because of their effective brochure, not because of a recommendation.

When I began thinking of this further, I thought about how cost efficient printing cheap brochures in bulk can be. The price is incredibly low per brochure, especially when printing a large quantity, and the return on investment can be huge. Even if the brochures are displayed in local hotels only, the chances of seeing an increase in business is plausible. A good way to gauge how effective your brochure investment is, is to include a special discount or coupon that is exclusive to your brochures. This way, as customers redeem these offers, you can track how well your brochures are working for you!